In this section we will learn about different Google Product and the easiest way to use all of them. Don’t Just Google , But there are so Many Google Products that are Game Changer . Have a Review !
Google Domain – Buy a Google Domain and set up a Website . You can see read more details here How To Buy Google Domain
Google Ads / Ad Word Express ( Previously Google Ad Words ) –
Ok Before i give you an overview of Google Ads let visit the entire Process , How we will reach till the process where in we can use Google Ad Words . Below are the steps
- You got an idea and you think you have a great product to offer to the market that can bring a Difference in People’s life .You Realized in current Digital world not only Offline , You also need to have your Online Presence so that you can reach up to maximum number of people . So You need a Website .
- So You ou bought a domain from Google Domain , and a Hosting Service from – Blue Host Hosting Service or say an Enterprise Cloud Hosting with Domain Free from TMD Hosting .
- The next Step is to build a website . For which you chose WordPress and saw that the Default Theme will not suffice your requirement as you Need to build a Blog that needs to creative , have stunning pic and for that you need to buy a Theme.You can read the blog here – How To Decide Which WordPress Theme Should I use ? .
- Once your Website is ready , you want Traffic . You know that you have an excellent product , but the problem is you are a little late in the market . Even though you may have the best of Product there are tonnes of people who are there on the Web much before you and even if they dont have product , they have a stronger presence . So by the time you actually start appearing in the Google Organic Search it might be quite late and you might have lost your patience.
- So the other option is you identify the Product that you have to offer , Identify the Word that identifies your Product and start paying Google to Direct Traffic to your website ,when ever people search for that particular AdWord on Google .
- And for this you need to pay Google . This is Google AdWords and how important it is , you can make out from the fact that , Google is Google all because of Google Ads i.e. a Major Portion of Google’s Revenue of 110 Billion Dollar in 2017 was from Google Ads .
Google Ad Sense : After all the above understanding . This is simple .
When your website starts performing good and have a decent traffic , you can apply for Google AdSense and once Approved , Google will start placing “Advertisement” on your website too . There is a piece of code snippet that you need to put on your website and then Google based on a large number of options ( like user search preference , your website content , your preference that you have set on your Google AdSense etc ) decides the kind of Advertisement that they should display on their website which will be most relevent . When an end user when visits your website, saw a Google Ad on your website , clicks on it , Google earns out of it and it also passes a part of that earning to your account . So once you earn minimum 100$ , the amount can be transferred to your Bank Account
Also if you have Blogs related to Google or shared on your website , please reach out to me at firstname.lastname@example.org , and share your details and i can add the link / Blog here
Google Analytics – Once you have your website set up and have traffic , you can connect Google Analytics to your website to see some interesting Analytics . In Microsoft Power BI , you can add Google Analytics as an App , and can come up with Customized Insights and some Stunning Visualization . During my Power BI Corporate Trainings especially for Digital Marketing people i make sure to cover , how to connect Microsoft Power BI to Google Analytics and come up with some customized Reports and Dashboard displaying what client wants and the way he wants.
Google Search Console – You can connect your websites as a property to Google Search Console and can come to know about tonnes of facts regarding your website traffic, performance , broken links and how to make it more effective so that the Google Spider / Crawler is able to identlify the best on your websites and make sure that it is not hidden from the world .
Google G Suite – Google GSuite is an excellent Prodcut offered by Google and I consult people in How to Set Up Google G Suite and use it effectively for their Small and Medium scale organization . I would be more than happy to help you , if you bought Google G Suite and need any specific help in setting up the product . If you have not yet Bought a GSuite Account you can Explore the option here – Google G-Suite Link
Googe Drive , Sheets , Docs, Slides, Calendar – The best part of Google is that all its offering are in the cloud . So it guarantees a Seemless experience. You know whatever works on your Laptop will also work on your Android Mobile Device and also on your iPhone . This one feature and its error free performance makes Google Sheets , Docs , Slides stand apart . Also We can have all of them on Google Drive and present it to the clients , meeting , presentation on the move.
To Access G Suite go to G Suite Admin Console
Google Cloud Platform ( GCP ) – Google Cloud Platform (GCP) presents a whole lot of capabilites and you can have your Virtual Machines and have your Database , Data Warehouse or even your Data Lake set up on it. I have set up a Multi Node Hortonworks Hadoop Cluster on GCP and loaded Big Volume of Data and use it extensively for my Data Visualization training using Tableau , Power BI , wherein I connect the Tool to the data on Hortonworks Cluster to make some stunning visualization. If you are looking for a corporate training on Big Data Analytics using tableau , power bi , you can reach out to my linked in profile. The Best part of GCP is it offers 300$ of free credit for 1 year , so even if you buy High Grade VM’s , you get sufficient time to get your hands dirty on it . On ther other hand other Big Player charges your for VM’s that does not come in their free tier. To access GCP , Go to Google Cloud Console
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